Tiến Cung Food: WordPress E-commerce Website

"An appetizing online food store that makes ordering specialty dishes as easy as picking items off a menu and paying with a quick phone scan."

1. The Problem (Why I Built This)

Food businesses lose customers when checkout is complicated:

• Clunky Multi-Step Checkout: Standard e-commerce templates require too many forms, leading customers to abandon their food orders.
• Slow Mobile Speeds: High-resolution food images often cause lag on mobile data connections.
• Order Notification Delays: Restaurant staff missed incoming orders due to delayed email alerts.

2. How I Solved It (Under The Hood)

I developed a streamlined, mobile-first e-commerce experience:

• 1-Page Fast Checkout: Redesigned the checkout into a clean single-page flow with instant bank QR code and Zalo payment options.
• Asset Optimization & Caching: Implemented aggressive page caching and responsive image delivery, keeping menu pages loading under 1.2 seconds.
• Instant Order Notifications: Integrated automated webhooks sending instant order alerts directly to the kitchen staff's Telegram group.
• Local Vietnamese SEO: Configured local business schema and product structured data to boost local Google Maps visibility.

3. Key Takeaway & Results

• Conversion: Reduced checkout abandonment by over 30%.
• Speed: Sub-1.2s page loads on 4G mobile networks.
• Kitchen Efficiency: 0 missed customer orders through instant Telegram notifications.